SportEX
Cycling Championship in the Sport EХ mall
Task
To increase brand loyalty and increase the attendance of the mall by organizing a Cycling championship on its facility
Solution
The first stage of Down Mall in Russia was held in Sport EX mall.
Downfall is an extreme cycling race on the area of shopping malls, a spectacular competition that has won success in many countries around the world
Downfall is an extreme cycling race on the area of shopping malls, a spectacular competition that has won success in many countries around the world
Figures
Cycling Championship in the Sport EХ mall
55 cyclists
500 meters of multi-level track
30 seconds is the best result of the competition
Results
Cycling Championship in the Sport EХ mall
5000 people attended the event
>100 editions wrote about the event