To increase loyalty of the Russian consumers to McCain with the help of official brand communities in Facebook and Vkontakte social networks

А creative promotion strategy in social networks was designed for client including a special project - creation the series of video recipes for cooking a delicious and healthy dishes with McCain fries. Artem Sherekh became the Chef and host of videos, he is also co-author of the culinary application "7 steps recipes and winner of the program "Culinary star" on the channel “Russia-2”