Kinder Surprise
Integrated advertising campaign dedicated to the 40th birthday of the brand
Purpose
To celebrate the 40th birthday of Kinder Surprise in Russia
Idea
We came up with a contest with "endless congratulations" from a little Kinder Surprise’s friends from all Russia. It was necessary to buy Kinder Surprise and to film the own video greeting to participate in it. Each video had been becoming a part of the general "endless congratulations»
Solution
Advertising campaign of the contest "Kinder Surprise golden greeting " was held on Internet, in large shopping malls and in the Moscow metro. We built a real Kinder Surprise Castle at the MUSEON art park where we could record a video greeting and have fun with the whole family
Promo-site
The children video greetings had been collecting on the promo-site « Kinder Surprise golden greeting»
Castle
Kinder Surprise
Kinder Surprise
There was an atmosphere of childhood and magic in the «Castle Kinder Surprise» which we built in MUZEON art park. We did all the details of the interior much bigger: even the adults felt themselves like kids there. Everyone could sit on the big throne of Kinder Surprise, collect a huge puzzle, play in the maze, ride a slide, dance, draw and take pictures, as well as record video greetings for Kinder Surprise
Kinder-Parade
on TV «U»
on TV «U»
Results
The best video greetings of the contest got on the program "Kinder-Parade" on the TV channel «U»
visitors
2
0
0
0
0
0
congratulations on web-site
6
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0
shares in social media
1
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0
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