SMM strategy and special project for McCain communities in social networks
To increase loyalty of the Russian consumers to McCain with the help of official brand communities in Facebook and Vkontakte social networks
А creative promotion strategy in social networks was designed for client including a special project - creation the series of video recipes for cooking a delicious and healthy dishes with McCain fries. Artem Sherekh became the Chef and host of videos, he is also co-author of the culinary application "7 steps recipes and winner of the program "Culinary star" on the channel “Russia-2”
As a part of special project, McCain communities held a contest for the best story related to the brand. The winners were the heroes of two video recipes
Kirill Tsymbalyuk
One day my friends and me went to the country to fry kebabs. We Took guitar beloved to dog and a bunch of junk food....
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“McCain is always with you! No matter what happened, eat potatoes McCain!": this is how the creative strategy of promoting brand communities in social networks sounds
Recipes from McCain
Friends! Let's make the Greek sauce to Mc Cain's potatoes
Per month
over 70
new subscribers VK
Per month
over 170
new subscribers FB
More than
video viewers on YouTube